Peter Spann argues that there’s plenty of misinformation around online marketing. However, there’s a major concern that, if a small or medium-sized enterprise does not know the truth about online marketing, it cannot optimally leverage the strategy.
Here, we look at some of the untruths that may be hindering the way you’re using the web to promote your business goals:
SEO is No Longer Viable and You May Do Without It
It is not correct to suggest that SEO is no longer a viable online marketing approach. What’s happened for a fact is that SEO has improved with search engines, for example Google, constantly upgrading their web crawling systems and codes to make the search experience even more relevant to users. Remember that several years ago responsive design wasn’t a primary SERP consideration, but you can’t ignore it today–so include it in your web marketing strategy to cope with any SEO upgrades.
Getting All the Traffic is the Most Important Thing
Obviously, the main objective of SEO is to maximize visits to your enterprise site. Yet, according to Peter Spann business marketing tips, there are scenarios in which getting all the web visits is meaningless in addition to slowing your pace. Thus, pay attention to the value of the traffic, not just the numbers. The source of your web visits has a bearing on any added value. Are these visits by people genuinely interested in your products, or just traffic spam and people getting paid to come to your website?
Social Media Can’t Help Considering the Nature of Your Brand
Pretty much any other marketing content you’re deploying online can receive a boost from social media engagements. For instance, leverage Facebook or Twitter to promote content published on your business website for more prospects to read it, taking brand awareness a notch higher. In certain quarters, it’s mistakenly assumed that social media is improper for specific types of enterprise operations, causing proprietors to abandon the thought of adopting any form of social media marketing. In the end, the proprietors fail to optimize a platform via which they may grow their customer-base.
Using Many Keywords is All it Takes
Keywords have not lost their SEO relevance, but their deployment must be rational and organic. As such, deploying a keyword in every few statements never translates to better search engine visibility or more web visits. In fact, keyword spamming in content creation is a black hat SEO trick, which may actually end up ruining your site’s reputation with Google.
Whatever you do, just don’t buy any online marketing falsehood! When your internet marketing programs fail to deliver the outcomes you anticipate, or maybe there’s an issue with your execution formula, Peter Spann can chip in with meaningful advice.